NEWS - Friday, August 13, 2004
Activision #1 In The UK
Following up on the ELSPA/Chart-Track results from earlier in the week, Activision, Inc. has announced that for the month of July, the company achieved the highest market share by value of any publisher in the U.K. During July, Activision’s market share represented 15% of the market by value and was driven by successful debuts of two movie-based games: Spider-Man 2 and Shrek 2. The company also claims that "performance was further bolstered by strong back catalogue sales." Activision U.K.’s General Manager, Roger Walkden, commented, "The exceptional performance of our movie-based games, which ranked as the #1 and #3 titles across all platforms for July, have driven Activision U.K. market share growth and made the company the #1 publisher for the month for the first time ever in the U.K."Source: http://www.activision.com
